{"id":4594,"date":"2025-03-03T13:25:22","date_gmt":"2025-03-03T12:25:22","guid":{"rendered":"https:\/\/campusauga.uvigo.es\/?p=4594"},"modified":"2025-03-03T16:47:50","modified_gmt":"2025-03-03T15:47:50","slug":"o-campus-auga-promove-unhas-xornadas-de-formacion-en-emprendemento-dirixidas-ao-alumnado-universitario","status":"publish","type":"post","link":"https:\/\/campusauga.uvigo.es\/en\/2025\/03\/o-campus-auga-promove-unhas-xornadas-de-formacion-en-emprendemento-dirixidas-ao-alumnado-universitario\/","title":{"rendered":"O Campus Auga promove unhas xornadas de formaci\u00f3n en emprendemento dirixidas ao alumnado universitario"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os d\u00edas 20, 21, 27 e 28 de febreiro, a Facultade de Ciencias Empresariais e Turismo do campus de Ourense acolleu a celebraci\u00f3n das\u00a0<em><strong>Xornadas de formaci\u00f3n para a innovaci\u00f3n. O emprendemento do alumnado universitario<\/strong><\/em>. Os obxectivos desta iniciativa, indican desde a s\u00faa organizaci\u00f3n, \u201cson alentar o esp\u00edrito emprendedor entre o alumnado do campus, d\u00e1ndolles asesoramento e traendo a emprendedores para que aprendan deles\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A actividade conta co apoio e financiamento do Campus Auga e est\u00e1 coordinada por Javier Rodeiro e Mar\u00eda Montserrat Cruz, profesorado respectivamente da Escola Superior de Enxe\u00f1ar\u00eda Inform\u00e1tica e da Facultade de Ciencias Empresariais e Turismo. As xornadas, que son gratu\u00edtas, est\u00e1n reco\u00f1ecidas cun cr\u00e9dito ECTS, ademais de diploma acreditativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo explican desde a organizaci\u00f3n, a iniciativa \u201cquere axudar ao alumnado nas tarefas e resoluci\u00f3n de d\u00fabidas para a posta en marcha da s\u00faa empresa\u201d, animando a participar nela a todo o estudantado que te\u00f1a ga\u00f1as de emprender ou que dubida entre facelo ou non. Sobre o esp\u00edrito emprendedor universitario, apuntan que \u201chai alumnado que participa en proxectos nacionais e internacionais coas s\u00faa as ideas e son moi ben valoradas\u201d e que poden ser aliciente para que outros estudantes tam\u00e9n emprendan. As\u00ed, a programaci\u00f3n das xornadas tam\u00e9n contar\u00e1 coa participaci\u00f3n de emprendedoras e emprendedores que poden axudar co seu exemplo ao alumnado interesado. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Catro tardes de actividade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A programaci\u00f3n dividiuse en catro sesi\u00f3ns, cada unha delas cunha duraci\u00f3n de catro horas, en horario de tarde, na Facultade de Ciencias Empresariais e Turismo. Arrancou d\u00eda 20 coa presentaci\u00f3n da actividade e o desenvolvemento da primeira unidade formativa, centrada na idea de negocio, da s\u00faa avaliaci\u00f3n e diagnose inicial, impartida pola profesora Nuria Rodr\u00edguez. O d\u00eda 21 as xornadas afondaron, da man do profesor Diego Rodr\u00edguez-Toubes, no modelo de negocio, na s\u00faa conceptualizaci\u00f3n, enfoques e dese\u00f1o, e en ferramentas como <em>lean startu<\/em>p e <em>lean canvas<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A terceira das sesi\u00f3ns tivo lugar o 27 de febreiro cunha tem\u00e1tica sobre a promoci\u00f3n e m\u00e1rketing. A profesora Noelia Ara\u00fajo explicou conceptos b\u00e1sicos de marketing, de investigaci\u00f3n de mercado, de estratexias de marketing para o emprendemento e de construci\u00f3n de marca. A iniciativa finalizou o d\u00eda 28 cunha unidade formativa sobre contabilidade e finanzas a cargo do profesor Ernesto L\u00f3pez-Valeiras. Nela abord\u00e1ronse conceptos b\u00e1sicos de alfabetizaci\u00f3n financeira; os estados financeiros; as fontes de financiaci\u00f3n; a contabilidade de custes; indicadores de medici\u00f3n do rendemento e boas pr\u00e1cticas. Tam\u00e9n se presentou un libro sobre emprendemento no que participan boa parte do panel de relatoras, relatores e organizaci\u00f3n desta actividade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os d\u00edas 20, 21, 27 e 28 de febreiro, a Facultade de Ciencias Empresariais e Turismo do campus de Ourense acolleu a celebraci\u00f3n das\u00a0Xornadas de &hellip; <a class=\"excerpt_more\" href=\"https:\/\/campusauga.uvigo.es\/en\/2025\/03\/o-campus-auga-promove-unhas-xornadas-de-formacion-en-emprendemento-dirixidas-ao-alumnado-universitario\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":4595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[48,52],"tags":[],"class_list":["post-4594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnoloxias-intelixentes","category-transferencia"],"acf":[],"featured_image_src":"https:\/\/campusauga.uvigo.es\/wp-content\/uploads\/2025\/03\/xornadas_innovacion.jpg","author_info":{"display_name":"Lois","author_link":"https:\/\/campusauga.uvigo.es\/en\/author\/loisrodriguezbiela-gal\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Campus Auga promove 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