{"id":4789,"date":"2025-04-03T11:53:00","date_gmt":"2025-04-03T09:53:00","guid":{"rendered":"https:\/\/campusauga.uvigo.es\/?p=4789"},"modified":"2025-04-03T12:12:53","modified_gmt":"2025-04-03T10:12:53","slug":"o-campus-auga-explica-nunha-publicacion-como-iniciarse-no-mundo-da-empresa-e-da-innovacion","status":"publish","type":"post","link":"https:\/\/campusauga.uvigo.es\/en\/2025\/04\/o-campus-auga-explica-nunha-publicacion-como-iniciarse-no-mundo-da-empresa-e-da-innovacion\/","title":{"rendered":"O Campus Auga explica nunha publicaci\u00f3n como iniciarse no mundo da empresa e da innovaci\u00f3n"},"content":{"rendered":"\n

O Campus Auga v\u00e9n de editar\u00a0Plan de Formaci\u00f3n de Innovaci\u00f3n 2024<\/em>, un libro que ofrece un enfoque integral, desde a teor\u00eda \u00e1 pr\u00e1ctica, sobre o emprendemento empresarial, adaptado de xeito especial \u00e1s necesidades do alumnado universitario. Ademais, quere ser un manual que serva como gu\u00eda completa para calquera persoa que se inicie no mundo empresarial.<\/p>\n\n\n\n

A publicaci\u00f3n naceu relacionada coas Xornadas formaci\u00f3n para a innovaci\u00f3n. O emprendemento do alumnado universitario<\/em>, celebradas a finais de febreiro na Facultade de Ciencias Empresariais e Turismo do campus de Ourense. A actividade contou co apoio do Campus Auga.\u00a0<\/p>\n\n\n\n

Ao igual que as xornadas, o libro est\u00e1 coordinado por Javier Rodeiro e Mar\u00eda Montserrat Cruz e realizado por profesorado de Ciencias Empresariais e Turismo e Enxe\u00f1ar\u00eda Inform\u00e1tica.Son autores dos seu contidos o profesorado da Facultade de Ciencias Empresariais e Turismo Noelia Ara\u00fajo, Diego Rodr\u00edguez-Toubes, Nuria Rodr\u00edguez, Ernesto L\u00f3pez-Valeiras, Juan Manuel de los R\u00edos e a xa citada Mar\u00eda Montserrat Cruz. \u201cNun contexto onde a transformaci\u00f3n e o avance tecnol\u00f3xico son constantes, resulta fundamental xerar propostas comerciais novas, que poden adaptarse no menor tempo posible \u00e1s evolutivas esixencias do mercado. O prop\u00f3sito deste manual consiste en proporcionar as ferramentas e os co\u00f1ecementos requiridos para moverse nesta complicada contorna empresarial\u201d, sinalan desde a s\u00faa coordinaci\u00f3n. O libro, engaden, \u201cquere presentarse como un referente para o alumnado universitario que desexe obter unha formaci\u00f3n extraacad\u00e9mica suplementaria aos seus co\u00f1ecementos e habilidades curriculares derivados dos diferentes estudos universitarios, de modo que se constit\u00faa nunha ferramenta pr\u00e1ctica, innovadora e potenciadora de ideas que poidan ter un percorrido incremental no tempo\u201d.<\/p>\n\n\n\n

Da idea de negocio aos tr\u00e1mites de creaci\u00f3n<\/h2>\n\n\n\n

O manual arranca abordando a idea de negocio, cubrindo aspectos b\u00e1sicos, como a xeraci\u00f3n de ideas a trav\u00e9s da exploraci\u00f3n da contorna, a creatividade empresarial e diferentes t\u00e9cnicas de ideaci\u00f3n. Neste sentido, propo\u00f1en ao p\u00fablico lector comezar o seu estudo coa an\u00e1lise dun diagn\u00f3stico inicial, avaliando tanto o contexto xeral como o espec\u00edfico, e a an\u00e1lise interna, o que lles permitir\u00e1 obter unha visi\u00f3n completa da s\u00faa proposta. A segunda secci\u00f3n do manual est\u00e1 enfocada na idea de modelos de negocio e nela os conceptos como formaci\u00f3n, organizaci\u00f3n e xeraci\u00f3n de valor son abordados polos autores, presentando o concepto de Lean Startup<\/em>. \u201cMediante Lean Canvas<\/em>, os emprendedores poder\u00e1n organizar os seus modelos de maneira eficaz e eficiente, o que lles axudar\u00e1 a detectar oportunidades e crear propostas de valor atractivas\u201d, expl\u00edcase na publicaci\u00f3n.<\/p>\n\n\n\n

Na terceira parte, o libro achega o p\u00fablico a conceptos sobre a promoci\u00f3n e publicidade, explicando os principios elementais e complexos da mercadotecnia actual, pondo de relevo a necesidade de analizar o mercado, as t\u00e1cticas en li\u00f1a e establecer unha identidade de marca forte. Xa a cuarta parte do libro c\u00e9ntrase na an\u00e1lise de contabilidade e finanzas, \u201celementos fundamentais que permiten aos emprendedores xestionar os seus recursos de maneira efectiva e avaliar o rendemento das s\u00faas iniciativas\u201d. Pres\u00e9ntanse conceptos chave e boas pr\u00e1cticas para asegurar a sostenibilidade financeira do negocio. Finalmente, incl\u00faese un anexo que describe as formas xur\u00eddicas e os tr\u00e1mites necesarios para a creaci\u00f3n dunha empresa, proporcionando unha gu\u00eda pr\u00e1ctica para aqueles e aquelas que se embarcan no emprendemento.<\/p>\n\n\n\n

Venture Lab, iniciativa promovida polo Campus Auga, \u00e9 un espazo de formaci\u00f3n e de encontro entre o estudantado, o profesorado e as empresas buscando sinerx\u00edas e fomentando a relaci\u00f3n entre eles. Nas s\u00faas p\u00e1xinas podes descargar este Plan de Formaci\u00f3n de Innovaci\u00f3n 2024<\/em>.<\/p>\n\n\n\n

\n
ir a venture lab<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

O Campus Auga v\u00e9n de editar\u00a0Plan de Formaci\u00f3n de Innovaci\u00f3n 2024, un libro que ofrece un enfoque integral, desde a teor\u00eda \u00e1 pr\u00e1ctica, sobre o … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":4790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[49,50],"tags":[],"class_list":["post-4789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-social-e-educativa","category-no-campus"],"acf":[],"featured_image_src":"https:\/\/campusauga.uvigo.es\/wp-content\/uploads\/2025\/04\/Presentacion-Plan_innovacion.png","author_info":{"display_name":"Lois","author_link":"https:\/\/campusauga.uvigo.es\/en\/author\/loisrodriguezbiela-gal\/"},"yoast_head":"\nO Campus Auga explica nunha publicaci\u00f3n como iniciarse no mundo da empresa e da innovaci\u00f3n | Campus 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